Elevate Your Skill Set with Business Development Basics

ASLA's suite of practice management-focused SKILL | ED offerings continues to grow: Business Development Basics: How to Build Relationships that will Boost Your Career is designed to provide landscape architects with essential tools for professional growth.

Are you looking to sharpen your professional communication skills, build strong relationships, and gain confidence in business development? This course series includes three on-demand video modules and seven self-paced exercises, tailored specifically for landscape architecture professionals to help you start your journey towards personal and career growth today.

Learning objectives:

• Identify and refine your communication style to enhance self-awareness, effectively influence diverse audiences, and improve interpersonal interactions.
• Develop techniques to build, expand, and manage professional relationships to enhance your network and drive career growth.
• Master the project pursuit process by identifying key steps, crafting compelling proposals, and effectively managing project communications and negotiations.

Why enroll? Hear from the SKILL | ED Practice Management Committee

This course isn’t just about theory—it provides practical strategies you can apply immediately. Here’s what past participants have to say:

Anhad Viswanath, Associate ASLA

"I really like how Emily Henry makes connections with her professional experiences through anecdotes to help the course takers learn more about business development and the importance of building relationships and networks in doing business.”

Gabriella Salvemini, ASLA Potomac/Delaware Chapter

“This is an easily digestible course! It helps you understand how to be competitive in the business development sphere and identify your strengths to tackle a challenging part of the profession.”

Fei Peng, ASLA California Norther Chapter

“Emily’s business development course pulled me out of daily tasks and encouraged me to reflect on what truly matters to me. It made me ask important questions: What do I care about? Why? And how can I turn those passions into action? This shift has been invaluable, helping me refocus and find greater purpose in my work.”

Whitney Tidd, ASLA Tennessee Chapter

“Projects don’t come out of nowhere—there is a lot of work that goes into securing the dream projects your firm gets to work on. This course will help designers who are transitioning into positions where they are expected to bring in new work. Business development skills aren’t always innate, and this course offers helpful strategies to designers who have focused mostly on design in their careers and not so much on strategic relationship building. It shows you that anyone can do business development, and they can do it in their own style, it doesn’t need to be scary or inauthentic.”

Take the Next Step

Unlock your potential with our comprehensive online course designed to elevate your professional business development skills! Whether you’re looking to refine your communication style, build meaningful relationships, or master the art of winning impactful projects, our course offers practical insights and actionable strategies to help you succeed.

This course series is sponsored by Horizon.

For questions, please contact [email protected].