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ASLA 2019 Professional General Design Honor Award. Hunter's Point South Waterfront Park Phase II. SWA / Balsley and Weiss/Manfredi >

Online Learning Opportunities

Please join us as we continue the 2019 Online Learning series with the following presentation:

Designing (Digital) Landscapes: Using Social Media to Raise Awareness

Wednesday, February 27, 2019

12:00 p.m.–1:00 p.m. (Eastern)

1.0 PDH (LA CES/non-HSW)

ASLA Member: $40
Associate ASLA Member: $30
Student ASLA: $20
Nonmember: $165


Social media can be an invaluable tool to landscape architects and the larger design community. One of our profession’s biggest problems is a lack of recognition by allied professionals and clients. Social media plays a critical role in how digital-savvy landscape architects control the profession’s narrative in an architecture-focused media landscape.

This presentation will provide helpful tips for creating a social media strategy, define best practices, and explore ways to crowdsource content. We’ll also share tricks for organically attracting and retaining followers, tips for improving post engagement, and ways to prove ROI through routine analytics monitoring and reporting.

Learning objectives

  • Clearly identify which social media platforms their firms should be on (LinkedIn, Facebook, Twitter, Instagram, etc.) and why
  • Analyze social media insights (data) that will tell them when the best time for posting is, what content their audience likes, and how often they should be posting
  • Understand how important reporting on social media performance is for ROI and justifying the investment of resources


Catherine Saunders, Affiliate ASLA, PRSA, Senior Associate, Head of Public Relations and Digital Media, TBG Partners

Hosted by J.R. Taylor, Public Relations & Communications Coordinator, ASLA

Recorded Presentations:

Learn at your own pace through ASLA’s recordings of past presentations, including a selection of education sessions from recent ASLA annual meetings. More than 100 Recorded Presentations are available for on-demand viewing. Once on the registration page, sign in with your ASLA member ID and password to receive the member discount.

Note: the live presentation above will be available as a recorded presentation within 5 to 7 business days after the live event.

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