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Updates from ASLA

ASLA Online Learning Opportunities

Please join us as we continue the 2019 Online Learning series with the following presentations, hosted by ASLA’s Professional Practice Networks (PPNs):

An Introduction to the ASLA LATIS publication, A Landscape Performance and Metrics Primer for Landscape Architects

Tuesday, February 19, 2019
12:00 p.m.–1:00 p.m. (Eastern)
1.0 PDH (LA CES/HSW)

ASLA Member: $40
Associate ASLA Member: $30
Student ASLA: $20
Nonmember: $165

REGISTER HERE

This webinar will give an overview of how to use the recently published ASLA Landscape Architecture Technical Information Series (LATIS) report, A Landscape Performance and Metrics Primer for Landscape Architects, in order to conduct a landscape performance assessment of a site. Attendees will be introduced to landscape performance research strategies and specific methods and case studies for assessing environmental, socio-cultural, and economic performance, including those relevant to SITES v2 credits for performance monitoring.

Learning objectives

  • Identify strategies and standardized methods for data collection for use in quantifying and improving landscape performance benefits for environmental, socio-cultural, and economic performance.
  • Learn a variety of methods to assess the effectiveness of conservation and/or restoration activities in order to achieve SITES v2 C4.7: Conserve and restore native plant communities.
  • Identify methods for determining the overall health of a soil during the site assessment, construction, and post-occupancy phases of a project, and how these methods can be applied to achieve SITES v2 Construction P7.3: Restore soils disturbed by construction AND Construction C7.4: Restore soils disturbed by previous development.
  • Explore quantitative and qualitative methods for designing and assessing a site for its ability to support social performance criteria, supporting physical activity of users, in order to achieve SITES v2 C6.5: Support physical activity. 

Speakers

Emily McCoy, ASLA, PLA, SITES AP, Director of Integrative Research and Associate Principal, Andropogon Associates, and Assistant Professor of Practice, NC State University

Hosted by CeCe Haydock, ASLA, PLA, SITES AP, LEED AP, Sustainable Design and Development PPN Officer and Past Co-Chair

Designing (Digital) Landscapes: Using Social Media to Raise Awareness

Wednesday, February 27, 2019
12:00 p.m.–1:00 p.m. (Eastern)
1.0 PDH (LA CES/non-HSW)

ASLA Member: $40
Associate ASLA Member: $30
Student ASLA: $20
Nonmember: $165

REGISTER HERE

Social media can be an invaluable tool to landscape architects and the larger design community. One of our profession’s biggest problems is a lack of recognition by allied professionals and clients. Social media plays a critical role in how digital-savvy landscape architects control the profession’s narrative in an architecture-focused media landscape.

This presentation will provide helpful tips for creating a social media strategy, define best practices, and explore ways to crowdsource content. We’ll also share tricks for organically attracting and retaining followers, tips for improving post engagement, and ways to prove ROI through routine analytics monitoring and reporting.

Learning objectives

  • Upon completion, participants will be able to clearly identify which social media platforms their firms should be on (LinkedIn, Facebook, Twitter, Instagram, etc.) and why.
  • Upon completion, participants will be able to analyze social media insights (data) that will tell them when the best time for posting is, what content their audience likes, and how often they should be posting.
  • Upon completion, participants will understand how important reporting on social media performance is for ROI and justifying the investment of resources.

Speakers

Catherine Saunders, Affiliate ASLA, PRSA, Senior Associate, head of Public Relations and Digital Media, TBG Partners

Hosted by J.R. Taylor, PR & Communication Coordinator, ASLA

Recorded Presentations:

Learn at your own pace through ASLA’s recordings of past presentations, including a selection of education sessions from recent ASLA annual meetings. More than 200 recorded presentations are available for on-demand viewing. Once on the registration page, sign in with your ASLA member ID and password to receive the member discount.

Note: the live presentations above will be available as a recorded presentation within 5-7 business days after the live event.

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