April was a clear reminder of the impact landscape architects make every day. From classrooms to city halls, #WLAM2025 showcased the profession’s creativity, advocacy, and service to the public.

Chapter Highlights
ASLA chapters brought landscape architecture to new audiences in diverse and engaging ways:

Iowa – PR Chair Haley Mougin, ASLA, led a 30-day social media challenge:

“The month started with ASLA’s five prompts, then shifted to chapter updates, firm sponsor spotlights every other day, and unique posts highlighting advocacy, K–12 outreach, student showcases—and even memes. It’s been a wild ride!”

Idaho-Montana – Celeste Penny, ASLA, shared:

“We secured proclamations in Boise, Rupert, Butte, and Missoula; installed library displays in three Idaho cities; and hosted a hands-on kids’ workshop where participants built mini parks out of pasta and natural materials. We also encouraged members to contact legislators using easy-to-follow scripts.”

Georgia – Communications Chair Clarence Solodkin, ASLA, noted:

“We collaborated with nonprofits, residential firms, and commercial practices. Participating organizations shared day-in-the-life snapshots to show what it’s like to work in landscape architecture across different sectors.”

Arizona – Communications Co-Chair Kevin Scholfield, Associate ASLA, reported:

“We received a proclamation from the Governor, participated in the Palo Verde Bloom Festival, hosted a Sketch Crawl and lecture at ASU, guided landscape tours, joined LAF’s Garden Dialogues, and visited the Arizona-Sonora Desert Museum. A statewide studio takeover filled our social channels with firm voices and projects.”

Boston – Jessalyn Jarest, ASLA, PLA, shared:

“We held four events, including Earth Day at Boston Green Academy, the AIA/BSA Youth Design Charrette, and ‘Rise Up Boston’ at the Museum of Science. We’ll wrap with a May 1 Industry Night for teens, featuring a panel, campus walk, and career guidance.”

Southern California – The chapter focused on wildfire recovery following the January fires that affected many members. Doug Short, ASLA, shared:

“We knew right away that this would be a tragedy that would take years to heal. But as landscape professionals, we knew we had an important role to play.”

The chapter formed a Wildfire Task Force and hosted an April 21 webinar with fire resilience expert Douglas Kent, MS, MLA. A follow-up in-person Firescape Education Event for members is planned for June 21.

More WLAM 2025 Highlights

• Chapters in AZ, AR, CO/WY, GA, IA, NY, San Diego, and more led takeovers and public events.
• Earth Day cleanups and K–12 outreach brought landscape architecture into schools, libraries, and museums.
• Chapters like ASLA Wisconsin spotlighted award-winning projects on social media.
• ASLA Northern California launched a postcard sketch contest to engage the public.
• Proclamations were secured in Arizona, Boise, across Montana, and in cities throughout Florida.
• Industry partners helped amplify WLAM messaging.

Celebrating Licensure
On April 2, PLA Day highlighted the importance of professional licensure.

ASLA encourages licensed landscape architects to use “PLA” (Professional Landscape Architect) after their name. It’s a clear and consistent way for clients and the public to recognize your credentials.

Update your license information in your ASLA member profile today.

Thank you to everyone who helped make WLAM 2025 a meaningful celebration of the profession.