ASLA continues to offer one on-demand webinar each month at no cost to all current members! Members must register for the Free PDH of the Month and pass the exam during the month it is featured in order to earn professional development hours.

In June, we are featuring:

A Guide to Economic Analyses of Parks for Landscape Architects - 1.0 PDH (LA CES/HSW)

This presentation provides an overview of seven categories of economic benefits generated by city park systems and how to measure those benefits. The benefit categories include:

• enhanced property value
• recreational use
• health of area residents
• tourism
• stormwater infiltration
• air pollution removal
• economic development

The benefits of investment in parks, open space, and open space networks are both qualitative (felt) and quantitative (observed), yet park champions often need to provide estimates of a return on investment, measured in benefit or value creation. “Value creation,” which is not universally defined, can be project-specific, and an over-emphasis on economics often leaves equity behind.

Presenters discuss examples of building narratives of “public benefits” including both qualitative and quantitative benefits to tell the whole story within the economic and political context so that we can identify and mobilize supporters, build public-private partnerships, and unlock sources of funding.

Presenters:

• Connie J. Chung, Managing Principal, HR&A Advisors, Inc.
• Jessica Sargent, Director of Conservation Economics, The Trust for Public Land
• Carl Winston, Director, L. Robert Payne School of Hospitality & Tourism Management, San Diego State University

Our new ASLA Online Learning website launched last fall. You can find more information about the website transition on the Getting Started page. Log in with your existing ASLA username and password to start exploring and to set your preferences, and if applicable, be sure to update your asla.org profile with your CLARB record number and Florida license number—these fields can be found under the “About Me” tab, in the “My Professional Information” section—to ensure this information appears on your certificates on the new site. To explore all upcoming ASLA webinars and past presentations, please visit asla.org/onlinelearning.