Professional Practice
The Business of Ecology-based Landscape Practice
Date: 4/11/2024 - 4/30/2024
Description:
Part 1: Efficiency, Finance, and Professional Fulfillment: Creating a Healthy Landscape Practice
Mardi Dover
Mardi will share her extensive experience as a landscape designer, entrepreneur, and business consultant. She will illustrate how to streamline your design practice by creating financial and organizational processes that enhance your efficiency, your financial condition, and of equal importance: your professional quality of life.
Part 2: Finding Your Niche: Establishing an Ecological Focus for Your Firm
Larry Weaner, FAPLD, Affiliate ASLA
Demand for ecologically beneficial landscapes is dramatically increasing. Consequently, landscape practitioners with an identifiable ecological focus are well positioned to significantly expand their client base. Offering an ecological approach, however, requires a set of specialized skills and operational approaches. This presentation will guide landscape architects and designers through the processes of self-education, ecology-specific niche marketing, and client communication. Larry will also describe how to create an office environment that fosters the intellectual and creative flexibility needed to optimize the value of this rewarding landscape niche.
Registration is open and recording is viewable for 3 months after the live session date.