ASLA Business Indicators Survey Released
Results Indicate Significant Growth in Demand
for Landscape Architecture Services.
Washington, DC, January 10, 2005—The latest ASLA
Business Indicators Survey reveals that landscape architecture
firms are growing in size, billing rates are increasing dramatically,
and the client base for the profession continues to expand,
most significantly in the public sector.
ASLA commissioned the first business indicators survey in
1997 and repeated it in 1999. This latest survey is based
on information gathered in 2004 from more than 1,000 private
sector landscape architecture firms. Indicators include market
sectors, project types, client types, billing rates, contract
types, design competition participation, marketing, spending
and construction cost ratios, and profit margins.
“This survey confirms what we’ve been hearing
from our members: that it’s a very good time to be a
landscape architect” said Nancy C. Somerville, executive
vice president of ASLA. “Since it takes three data points
to establish a trend line, the latest survey definitively
indicates that the profession is growing rapidly in terms
of impact and prosperity.”
Among the findings in the survey:
work continues to dominate the landscape architecture market
as it did in both 1997 and 1999. In 2004, commercial/industrial
development was second and parks/recreation third, keeping
pace with the two previous surveys.
architecture firms with 50 or more employees now account
for 16.5 percent of landscape architecture businesses, up
from only 9 percent in 1999.
private sector constitutes 60 percent of the client base
for all firms with 49 employees or fewer, although it is
notable that in 2004 public sector work outpaced private
sector work for large firms (50 or more employees).
1999, billing rates for firm principals for firms with more
than five employees rose 28 percent, a dramatic increase
over the 5 percent growth measured between 1997 and 1999.
For firms with one to four employees, billing rates increased
14 percent from 1999 to 2004, up from just 5 percent between
1997 and 1999.
developers continue to be the largest client group for the
profession, with cities/municipalities ranking second, followed
very closely by architecture firms. For small firms (four
employees or fewer), private homeowners continue to make
up the largest clientele.
The ASLA Business Indicators Survey is available online,
which allows subscribers to customize it to meet their forecasting
and planning needs. The survey is available for purchase along
with the 2004 ASLA Salary Survey for $135 to ASLA Members,
$270 to nonmembers, by visiting www.asla.org.
Each survey is available for single purchase for $75.00 for
ASLA members, $150 for non-members.
To purchase, click http://online.asla.org/scriptcontent/index.cfm
and login or create an account to order.
Founded in 1899, ASLA is the national professional association
for landscape architects representing more than 15,000 members.
Landscape architecture is a comprehensive discipline of land
analysis, planning, design, management, preservation, and
rehabilitation. ASLA promotes the landscape architecture profession
and advances the practice through advocacy, education, communication,
and fellowship. Learn more about landscape architecture online