American Society of Landscape Architects

ASLA Annual Meeting & EXPO
Fort Lauderdale, Florida
Oct. 7 - 10, 2005

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 2005 Annual Meeting & EXPO > Education Sessions


Sunday, October 9
4:30 pm-5:30 pm

Residential Marketing: Getting and Keeping Clients


With 70 percent of firms offering residential design services, residential client relationships are key to the growth of any size firm. So how do the successful firms do it? How does a firm not only market to obtain clients, but more importantly, how do they keep clients over 10, 20, or even 30 years? Each panelist will highlight the keys to their success and present case studies to guide small- to medium-size firms within this key sector of the profession.

Learning Outcomes

  1. Networking sources to discover and obtain new clients.
  2. Strategies to deal with the "challenging" high-end residential client.
  3. Ways to maintain a relationship with clients for repeat business and referrals.

Joan P. Honeyman, ASLA, Jordan Honeyman Landscape Architecture; Holt Jordan, ASLA, Jordan Honeyman Landscape Architecture; Patrick Chasse, ASLA; Mark Rios, ASLA, FAIA, Rios Clementi Hale Studios.

Landscape Architecture as Public Policy: The Greening of Chicago

Most people think of cities only as tall buildings, asphalt streets, concrete sidewalks, taxicabs, and subways. But Chicagoans know that a city doesn't have to fight against nature. A city can be part of nature, and nature can be part of the city. This session will offer strategies for implementing beautification projects that can turn under-used public spaces and forgotten places into places that work. Drew Becher will share lessons from his experience in creating a large-scale urban beautification program in the "City that works." He also will discuss new ideas and best practices from cities around the world, as well as economic and environmental benefits to the private sector of beautification programs.

Learning Outcomes

  1. Small & large scale beautification strategies for cities
  2. Best practices globally
  3. Private sector economic & environmental benefits

Drew Becher, Office of Planning, City of Washington, DC.

Driving Sustainable Development Decisions


The last two decades have seen the emergence and increasing marketability of a new style of land development. Whether referred to as “green,” “sustainable,” or “environmentally sensitive,” the new approaches to land development have one characteristic in common: they are designed and marketed to balance environmental protection with economic return. This session will track the steps that developers and designers should follow to plan and deliver an environmentally suitable and economically successful conservation development. Participants will get “why” and “how-to” advice on practical, cost-effective ways to apply the principles and techniques of environmentally sensitive development to the real estate industry. The session will also teach participants to stimulate and support market, community, and public sector acceptance with how-to examples of specific projects.

Learning Outcomes

  1. Identify best practices in sustainable design and development while achieving economic return.
  2. Techniques for stimulating market, community, and public support and acceptance.
  3. Learning relevant environmental, economic, and design principles.

James M. Heid Jr., ASLA, UrbanGreen, LLC.; Ed McMahon, Honorary ASLA, Urban Land Institute.

Saving the Future by Preserving the Past: Developing Guidelines for the Sustainable Management of Historic Sites


So you've established an historic site—now what? The initial establishment of an historic site is an exciting event, the reward for years of hard work by many dedicated people. Unfortunately, once the glow wears off, many sites fall into a cycle of neglect, under-funding, and decline. Therefore, an important step in the long-term preservation of historic landscapes is to create a management plan that incorporates sustainable ecological, social, economic, and maintenance practices.

Learning Outcomes

  1. Go beyond traditional thinking about the establishment and preservation of historic sites and consider the long-term viability of these significant cultural resources.
  2. Discover the relationships between Historic Preservation and Sustainability.
  3. Understand how to utilize “Green” concepts that incorporate ecology, sociology and economics into long-term maintenance planning for historic sites.
  4. Apply the guidelines for sustainable management of historic sites to landscapes of varying scales on both private and public sector projects.

Susan Crook, ASLA, G Brown Design, Inc.; Shalae A. Larsen, G Brown Design, Inc; Kent L. Brough, ASLA, The Church of Jesus Christ of Latter-Day Saints; April Phillips, ASLA, April Philips Design Works, Inc.

LARE Survival


The Landscape Architects Registration Examination (LARE) changes every year. Learn directly from a Council of Landscape Architecture Registration Boards (CLARB) representative and licensed landscape architects about the recent changes to the LARE and get their strategies for successfully completing the exam.

Learning Outcomes

  1. Learn directly from CLARB about changes to the LARE.
  2. Learn strategies from successful candidates and review session instructors.
  3. Learn about the many resources for information, studying, and LARE preparation.

Virginia L. Russell, FASLA, University of Cincinnati; Sara Katherine Williams, FASLA, University of Florida; James T. Penrod, ASLA, Council of Landscape Architectural Registration Boards; Heather S. Hammatt, ASLA, Rhodeside and Harwell, Inc.

Avoiding the Lawyers' Food Chain


This presentation will provide attendees with an overview of why landscape architects get sued and how best to avoid the resulting conflict. The most commonly made errors and omissions in landscape architecture will be discussed based upon actual case scenarios. This course is approved for the Florida Landscape Architect continuing education law requirement.

Learning Outcomes

  1. Learn why professionals get sued and how to avoid conflict.
  2. Understand professional conduct reasonably necessary for conflict avoidance.
  3. Discuss the most commonly made errors and omissions in landscape architecture.

Joe Samnik, Samnik & Associates, LLC.

Community Greens: A Tool to Revitalize Cities, Build Communities, and Preserve Green Space


In an era of diminishing natural resources and burgeoning population, new solutions must be devised to draw people back to abandoned urban cores while simultaneously improving both social and environmental conditions. Community greens do all this and more. In this session learn to design and create these shared spaces that have been called by journalist Neal Peirce, “a relief from the helter-skelter jumble of backyard spaces, ugly walls, and barriers that now divide so many!”

Learning Outcomes

  1. Learn about an old land use design concept much adored in Europe, but just beginning to gain ground here in the United States.
  2. Understand the social, environmental, and real estate benefits of community greens as well as the best landscape design criteria to use when creating them.
  3. Grasp how to begin the implement of community greens from two very different approaches: a legal legislative perspective as well as a grass roots neighborhood approach.

Kate Herrod, Community Greens - Shared Parks in Urban Blocks.


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