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2019 Advocacy Summit and the Three Advocacy Pillars

ASLA National and the Utah Chapter hosted the 18th Annual Advocacy Summit in Salt Lake City on September 6-8. The event brought together 31 chapters for discussions on proactive advocacy efforts comprising the Three Pillars of Advocacy – Site Tours, State Advocacy Days, and resolutions/proclamations.

The Summit started with a session on the first pillar of advocacy, Site Tours. The Utah, Arizona, Nevada, and Tennessee Chapters presented the key challenges and achievements experienced during their recently held Site Tours. This session was preceded by an ASLA staff-led debrief of the successful 2019 National Site Tour Month initiative.

Utah U.S. Congressman Ben McAdams, Salt Lake County Council member Shireen Ghorbani, and staff from federal Senate and House offices joined the Summit attendees for a Site Tour of the S-Line, a vital multi-modal transportation and greenway corridor. Site Tour participants heard from project stakeholders from the cities of Salt Lake City and South Salt Lake City, Utah Transit Authority, and a landscape architect from the project’s principal firm CRSA.

Continuing the “Advocacy Pillars” conversation, participants from the Prairie Gateway, Texas, and Washington Chapters shared their experiences holding State Advocacy Days. To wrap-up the “Advocacy Pillars” discussion, ASLA staff revealed the importance of utilizing state resolutions and executive proclamations to create awareness for the landscape architecture profession.

On the last day of the Summit, ASLA Public Relations staff demonstrated the critical importance of promoting advocacy through public relations, specifically through effective public relations’ campaigns. Multiple chapters gave Pecha-Kucha-style presentations about their traditional and non-traditional partnerships and how those relationships advance the profile and needs of the profession. The packed agenda also included a brief overview of the 2019 state legislative sessions, a CLARB’s ReThink Initiative, and an update on ASLA state and federal government affairs activities and resources.

Chapters unable to participate in this year’s Summit can visit ASLA’s Advocacy Summit webpage for a copy of the weekend’s presentations. ASLA Government Affairs has also recently launched a new Advocacy FAQs resource webpage. This resource has all the tools needed to help chapters carry out an effective advocacy program. Also, be sure to search for #ASLAadvocates and #AdvovcacySummit on Twitter for a recap of the event.

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