Product News by Forms + Surfaces, Victor Stanley, ANOVA, and Green Roofs for Healthy Cities

Product News by Forms + Surfaces, Victor Stanley, ANOVA, and Green Roofs for Healthy Cities


Professional Practice Network News

Members of the Professional Practice Networks (PPNs) were recently surveyed about their career paths in landscape architecture. Responses were varied and had many insightful comments and suggestions, which will be shared and discussed with everyone here over the next few months.

Given the question What’s one thing you wish you knew when you started your career?, PPN members responded with a wealth of insights into the profession and sound advice for emerging professionals. Among the topics mentioned most frequently were the importance of business management and marketing skills and being an effective communicator. In addition, several other key themes emerged, highlighting both the highs and lows of a career in landscape architecture.

Skills to Focus On
• “How important communications are to being a good professional.”
• “The best idea in the world is worthless unless it can be communicated to an audience.”
• “How important/beneficial sketching can be and to take more art classes to hone that skill.”
• “How to draw really well and how to take top-notch photographs.”
• “The importance of collaboration with other trades (architects, engineers, sociologists, developers) and how to communicate better in multidisciplinary teams.”
• “The importance of marketing skills for personal success in the profession.”
• “The importance of public speaking and professional writing.”
• “Artistic expression and creativity aren’t the only things you need. Writing, organization, and management skills are just as important.”
• “It is very important to have good people skills and business skills. Our whole profession is based on selling ideas to people and managing people.”
• “The business aspect of running a firm. So much of our work is trying to win new work.”
• “I wish I had a better understanding of the business side of things, accounting, proposal writing, fee estimation, client coordination, etc.”

The Nature of the Job
• “How much time would be spent writing, and working with others’ writing.”
• “I wish I had taken typing in high school. I had no idea I would spend so much time at a keyboard.”
• “How much time was actually spent inside on the computer...I may have chosen something else had I known.”
• “As an entry-level LA at most private firms, a high percentage of your day will be spent in AutoCAD.”
• “The time demands that the majority in the field feel are necessary to be successful, and how to balance that with a healthy lifestyle.”

The Challenges of the Profession
• “How vast the profession really is, and how important it is to know at least something about everything. It’s very daunting.”
• “How long it takes to develop skills—one is always learning, but it takes forever to really get proficient at everything an LA needs to know.”
• “How little people knew about the profession and our capabilities.”
• “It is always a struggle to share what value a landscape architect can bring to a project.”
• “The need to gently educate clients about the breadth of what landscape architects provide.”
• “How transient jobs are in design fields and how difficult it is to become established.”

The Bright Side
• “How absolutely rewarding the profession can be.”
• “How much fun and diversified the field is. Never a dull day.”
• “How much variety there is in the field in terms of work and types of projects.”
• “How much fun I would have creating a better world!”

Make Connections & Explore
• “The value of building a network in college with other students in related disciplines and working that network in business.”
• “To understand what networking really is and how to better promote myself.”
• “How to locate a good mentor.”
• “Make a concerted effort to continually expand your skill set. Don't get too comfortable with any one thing.”
• “Design is not a spontaneous process. It is the result of building a library of ideas gleaned from the ideas of others and your personal library of observations and experiences.”
• “There are other paths for LAs besides working in a firm.”
• “It's up to you to move forward in your career. No one is going to promote you or push you forward; you have to work for it.”
• “A career can last a long time, so some measure of patience is a good thing.”

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