What’s Up at ASLA?
To help keep ASLA members aware of how their Society works for them, LAND periodically brings readers up to date on accomplishments and initiatives of note. Here is the latest sampling.
Governance and Administration
The Tellers Committee recently convened at ASLA headquarters to review and verify this year's election results and reported that Chad Danos, FASLA, has been elected as 2014–2015 ASLA president-elect. Congratulations to Chad, and our very sincere thanks to Shawn Kelly, FASLA, for his strong candidacy and willingness to serve. You can read more about Chad and the election results in the July 15 issue of LAND.
Staff hosted an in-house kickoff meeting with Design Workshop and its design team for the Chinatown Green Street Demonstration Project on July 14. Immediate Past President Thomas Tavella, FASLA, participated in the discussions, which included reviews of the vision, critical success factors, project dilemma and thesis, goals, and the project timeline. The afternoon included a site tour to point out amenities and issues/challenges within the area.
On July 16, ASLA hosted the Korea Green Building Institute, whose members were interested in learning about the benefits of the green roof. Also hosted were several staff from Dumbarton Oaks, who were interested in installing a green roof on a building on the grounds. A family from Connecticut who is interested in doing a green roof on their residential property visited while in Washington, D.C., and ASLA also hosted two visitors from Illinois.
Architecture/interior design firm Gensler is currently working on initial concepts for the renovation of the interior of the headquarters building.
As of July 23, registration for the Annual Meeting and EXPO was at 2,337. Registration and ticket revenue collected to date hit 69 percent of the annual budget goal. Ticket sales for field sessions, workshops, and special events continue to outpace previous years, and three hotels in the discounted room block have sold out, including the Hyatt Regency (Headquarters Hotel), the Crown Plaza, and Hotel Monaco. Discounted rooms are still available at our five other hotels, all within walking distance of the Colorado Convention Center. Register and book a hotel room online before October 17, and receive a discount on your annual meeting registration. Please be advised that there are several independent companies contacting ASLA exhibitors and attendees claiming to offer better rates. These companies have not been authorized to sell rooms on ASLA’s behalf. Experient is the official housing bureau for our meeting, and we encourage you to book inside the official ASLA room block.
Legislative Analyst Leighton Yates collaborated with the Office of Representative Albio Sires (NJ) to draft a statement for the Congressional Record recognizing Parks Month and the role of landscape architects, which was presented on the floor of the House of Representatives today. Additionally, Congressman Sires submitted an op-ed focused on Parks Month, the Community Parks Revitalization Act, his personal connection with parks, and also mentions landscape architects’ role in park development.
Analyst Yates also attended a markup of the Interior, Environment, and Related Agencies Subcommittee of the House Appropriations Committee, where he monitored the committee’s funding recommendations for the National Park Service, Environmental Protection Agency (EPA), Land and Water Conservation Fund (LWCF), Bureau of Land Management (BLM), and others. The committee favorably reported the bill, which is now eligible for consideration by the full Appropriations Committee.
Government Affairs Manager Mark Cason led a stakeholder conference call with organizations in the water and stormwater community to discuss the framework for a potential congressional expo focused on green infrastructure this fall. As a follow-up to the group’s June 24 meeting, the call provided an opportunity to discuss potential exhibitors and various green infrastructure approaches to showcase.
Manager Cason participated in a webinar hosted by the Network on Smart and Sustainable Cities. The webinar, conducted by the American National Standards Institute, focused on STAR (Sustainability Tools for Assessing and Rating) Communities and outlined the rating system framework that is being implemented in municipalities nationwide to foster green and sustainable practices and guidelines.
Government Affairs Managing Director Julia Lent, Hon. ASLA, hosted the How to Host a LARE Preparation Workshop webinar. The one-hour webinar provided 16 participants an opportunity to review the logistical details and steps chapters can use to host a successful workshop to prepare candidates for the exam.
Want to learn How Landscape Architects Can Contract with GSA? This is a good time to view this informative webinar online, as it is now posted on Advocacy’s Small Business Growth and Development webpage.
Public Relations and Communications
An NBC national broadcast video clip of President Obama mentioning landscape architects has thus far received more than 4,800 plays on Vimeo.
A pop-up survey was added to www.asla.org on July 15 to gather information about site users and their interests. It will remain up until August 15.
The second-quarter Business Quarterly survey is now in the field. Deadline has been extended to July 31. Results will appear in the August 12 LAND.
See “Landscape Architecture in the News” [URL TK] for recent media mentions.
Publishing and Resource Development
Advertising contracts for Landscape Architecture Magazine now total 87 percent of the annual budget goal. This is 6 percent ahead of sales as of the same week of 2013.
EXPO and sponsorship sales now total 83 percent of the annual budget goal. This is only 3 percent behind sales as of the same week in 2013.
Outreach to annual meeting exhibitors regarding the ASLA/ACE Mentor Program Legacy Project began earlier this month. The project will create a quaint little pocket park nestled along the highly traveled Speer Blvd. in the heart of downtown Denver and will serve as the only open space for the actors, staff, and students who attend the Denver Center for the Performing Arts summer programs. This park is highly visible from the boulevard and, once completed, will be a gem for the neighborhood.
Marketing Manager Suzanne Lipscomb arranged for a new affinity program for ASLA members. Beginning this month, members may receive an 80 percent discount when subscribing to Azure magazine, the premier Canadian design magazine. More information may be found on the Affinity Program page.
Managing Director Ann Pryor, Hon. ASLA, is compiling a list of developers and commercial real estate contacts to invite to support the Chinatown Green Street Project. The DowntownDC BID is facilitating outreach to business and property owners in the neighborhood.
Member and Chapter Services
Membership total as of July 23 was 15,563.
The June Membership Minute was sent to 236 chapter leaders and the Board of Trustees on July 7; the topic was Surveying Your Members.
Work continues on vetting the membership recruitment lists. The Member Services team is researching the current contact information for the 4,000-plus student members who lapsed since January 2007.
The second quarter new member survey was distributed to the 793 members with valid emails who joined April 1–June 30.
The next Online Learning presentation, “Community Health Needs for Planning and Design,” is scheduled for July 31, 1:00–2:00 p.m. EDT, presented by Matthew Schoell-Schafer, ASLA. Additional upcoming webinars include “Environmental Planning in Coastal Louisiana: From Idea to Implementation” on August 12, 3:30–5:00 p.m. EDT, presented by Kenneth Bahlinger and Andrea Galinski; “Using Reclaimed Materials in Hardscape Projects” on August 26, 2:00–3:00 p.m. EDT, presented by Scott Smith; “1315 Peachtree: Creative Stormwater Solutions in a Dense Urban Context” on September 9, 2:00–3:00 p.m. EDT, presented by Leo Alvarez, FASLA, Zan Stewart, ASLA, John Threadgill, ASLA, and Micah Lipscomb, ASLA; and “Risk Management at Nature Play and Learning Areas: A Risk Analysis Approach” on September 17, 1:00–2:00 p.m. EDT, presented by Allen Cooper.