ASLA 2013 Member Satisfaction Survey Results
ASLA distributed the Annual Member Satisfaction Survey to more than 11,000 members during February and March. Participation in the 2013 survey was significantly higher than it has been, with 957 members completing the survey. The chapters with the highest levels of participation for the 2013 survey were Texas, Virginia, and California Southern. Full, Fellow, and Emeritus members were the largest segment participating in the survey, with 69.1 percent of total survey respondents falling into one of these membership categories.
Member satisfaction with ASLA remains high, with more than 85 percent of all survey respondents reporting that they are moderately satisfied or higher with their ASLA national membership and their membership on the chapter level. Overall satisfaction with national membership increased about 4 percent, while satisfaction with membership at the chapter level remained about the same as it did in 2012.
The top three reasons for being a member of ASLA have not changed and are still: (1) supporting the profession, (2) increasing public awareness of the profession, and (3) improving knowledge and abilities. The most highly valued member benefits and services in 2013 were ASLA Communications, including Landscape Architecture Magazine and LAND e-newsletter, www.asla.org, and the Annual Meeting and EXPO.
Other highlights of the survey include:
- Ninety-two percent of all members would recommend ASLA to a peer.
- More than 70 percent of all respondents learned about ASLA from an undergraduate or graduate professor.
- A large percentage of all survey participants indicated that what they valued most about ASLA was the connections that they had made through the Society.