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Survey: ASLA Member Satisfaction Levels Remain High

According to a pulse-taking based on the results of the 2013 Member Satisfaction Survey, distributed via a link in the 2012 ASLA Year in Review message on March 4, nearly all respondents plan on renewing their membership with ASLA. Overall, more than 85 percent of respondents are moderately satisfied or higher with their ASLA National membership, with about 90 percent stating they are moderately satisfied or higher with their membership on the chapter level.  

When provided a list of reasons for belonging to the Society, supporting the profession, increasing public awareness of the profession, and promoting professional standards were listed as most important.

A quarter of the respondents felt that local and national networking, and being connected to other LA’s are the most valued reasons for their ASLA membership.

More than 10 percent mentioned access to information as their most valued benefit, while the same percentage valued the support of being part of a national group the most.

The ASLA website, Landscape Architecture Magazine, the ASLA Annual Meeting & EXPO, LAND, and continuing education at the chapter level and ASLA Annual Meeting are the top five services, benefits, and activities respondents have taken advantage of or participated in—as well as being the ALSA programs and services respondents are most satisfied with.

A majority agree that ASLA’s public awareness initiatives are increasing the public’s understanding of landscape architects’ work. They also agree that ASLA is a good source of information, effectively represents the profession, and provides useful information on issues affecting the profession.

Seventy percent of those who completed the survey have attended the Annual Meeting & EXPO at some time. Only 18 percent of respondents have served as an officer or Trustee for ASLA at the National level, while 70 percent have never served on any ASLA National committee. But at the chapter level, 60 percent have served on a chapter Executive Committee, while about 65 percent have served on ASLA chapter committees.

More than 60 percent of respondents have been members for more than 10 years, and more than half of those who completed the survey first heard about ASLA while an undergraduate student.

Forty percent of respondents work for a landscape architecture firm, 22 percent work for an architecture, engineer or multi-disciplinary firm, and more than 10 percent work for their local government.

When it comes to paying membership dues, close to 50 percent of respondents say their employer pays their ASLA dues while about 35 percent pay membership dues themself via check or credit card.

Respondents are also satisfied with ASLA National regarding customer service, agreeing that ASLA staff is knowledgeable, professional, and courteous.

Note: The 2013 Member Satisfaction Survey link was distributed via the 2012 ASLA Year in Review message, distributed on March 4 to all members with a valid email, and 245 responded.

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