News

American Society of Landscape Architects Launches New Website

Website redesign aims to educate public and serve members

2014-11-07

The American Society of Landscape Architects is launching a redesign of its website today. The redesign will educate the general public about landscape architecture with engaging content while still offering ASLA members a wealth of information and resources.

"We're really excited about the new look of our website," said Nancy Somerville, executive vice president and CEO of ASLA. "We want it to be as accessible to as much of the public as possible and still give our members all of the resources they need."

The website redesign features a new "Learn What Landscape Architects Do" section, which provides people eager to learn about the profession with a high-resolution, full-screen portfolio of what ASLA and its members create. The website also displays ASLA's current projects and advocacy campaigns.

The new website also integrates ASLA's social media channels so users can monitor what the association is speaking about in real time. Additionally, visitors can watch instances of landscape architecture in the news and media.

ASLA optimized its website for smart phones, tablets and desktops, accommodating the estimated 25 percent of internet usage from mobile devices. The website also uses a new font for better readability for its estimated one million annual users on all platforms.

About the American Society of Landscape Architects

Founded in 1899, ASLA is the national professional association for landscape architects, representing more than 15,000 members in 49 professional chapters and 72 student chapters. Members of the Society use "ASLA" after their names to denote membership and their commitment to the highest ethical standards of the profession. Landscape architects lead the stewardship, planning and design of our built and natural environments; the Society's mission is to advance landscape architecture through advocacy, communication, education and fellowship.

 

 

Contact

Karen T. Grajales
Manager, Public Relations 
tel: 1-202-216-2371
ktgrajales@asla.org
@ktgrajales

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