Professional Practice

City of Brooklyn Park City-Wide Wayfinding

Date: 2/21/2020 - 3/27/2020

Type: RFPs / RFQs

LA CES approved?: No

Location(s): Minnesota



The City of Brooklyn Park is seeking assistance in developing a comprehensive city-wide wayfinding plan that incorporates the City’s existing brand, aligns with city equity priorities, is relatively low cost to install and maintain. The plan process will need to:

  • Include community engagement.
  • Focus on needs of both recreational users, but also residents using the system for transportation purposes.
  • Coordinates with the recently completed Bottineau Corridor wayfinding and marketing and branding work.
  • Compatible with adjacent communities’ and regional park district wayfinding.
  • Allows for technology transfer of wayfinding map information.
  • $75,000-$100,000 available.

Comprehensive city-wide wayfinding plan needs to include:

  • Sign hierarchy (Signage, map kiosks, directional poles, decision points, interpretive educational elements highlighting history of city, etc.) that applies to trails, off-street bike lanes, pedestrian pathways, key destinations, and major entrance points into the city.
  • Includes incorporation of existing city signage.
  • A plan component that addresses community’s diversity and how to accommodate the use of different languages.
  • Mapped locations of proposed wayfinding elements that increase equitable access.
  • Phasing and implementation plan.
  • Identified materials, specifications, and fabrication budget by sign type.



Julia Lent

Maxine Artis

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