Professional Practice

Beyond the Centerline: Reinventing New York City's Park Avenue Medians with Design

Date: 11/9/2017 - 3/12/2018

Type: Call for Papers / Submissions

LA CES approved?: No

Location(s): New York

Description: Park Avenue, one of the world’s premiere thoroughfares, is traditionally known for its tall buildings that are home to Fortune 500 companies. The medians of Park Ave, or the “centerlines,” are traditionally characterized by plantings and periodic sculpture installations. Park Ave medians represent a traditional element of NYC but also provide an opportunity for reinvention. Other areas of NYC, like the High Line, have successfully transformed into an exciting destination for city dwellers and visitors alike.

Fisher Brothers is pleased to sponsor a $30,000 privately-funded design competition using the Park Ave medians as a canvas for collecting visionary design proposals with the potential to enliven Park Ave’s commercial district. The goal is to foster creativity and challenge participants to think outside the box; to propose exciting ideas that have never been considered possible for the medians; and to reimagine the existing urban landscape. We want ideas that bring Park Ave into the 21st century.

Fisher Brothers urges competition participants to think “beyond the centerline,” using the medians as a blank canvas for creative ideas to engage the community and reimagine Park Ave. Designs should be considered a seed that when planted will completely change the dynamic of the Park Ave centerline and the Midtown East neighborhood. We encourage you to conceptualize this project in any way that inspires you, and the parameters remain broad to allow for maximum creativity.


Julia Lent

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