Review of the film "FLOW"
by April Philips, ASLA

It is hip to say these days that “water is the new gold” and “blue is the new green” but the role that water plays in our lives and that of our global neighbors will be forever changed from watching this movie. If you still buy water in plastic bottles you must see this film! It will seriously change how you think about water on a daily basis—locally and globally.

Irena Salina’s movie, FLOW (For Love of Water), is an award winning documentary that deals with what experts call the most important environmental and political issue of our time: the water crisis.

You have already heard the facts that illustrate how, due to population growth and associated land use impacts on water quality and quantity, water has become the limiting factor to growth. According to the UNEP Global 3, only 2.5% of water in the world is fresh, and only a fraction of that is accessible. By the year 2032 two-thirds of humanity may live in nations running short of water. With statistics like these it is more crucial than ever to understand the global politics of water. In this engrossing documentary, Salina makes the case against the growing privatization of the world’s dwindling water supply and demonstrates how it is affecting politics, pollution, human rights, and the emergence of an oppressive world water cartel.

The movie includes interviews with scientists and activists, and exposes many of the corporate and political villains behind the crisis and raises the question, “CAN ANYONE REALLY OWN WATER?” in a smart, intelligent manner. Using real life stories and case studies, the movie identifies the problem in a very human way. It also offers practical solutions and developing technologies that may provide answers to our future and inspire action.

This movie motivates people to take water management and conservation more seriously and to look for the actions that will have positive impacts world-wide. Along with global warming, the water crisis is one of the most important challenges we face as a civilization. How we respond today to this crisis will affect generations to come. This movie is a must-see for anyone who cares about sustaining our planet.

FLOW is now available on DVD but is still playing on the independent film circuit. Go to for more information.

April Philips is Principal of April Philips Design Works and can be reached at: 

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