ASLA Annual Meeting & EXPO Sponsorship
(as of May 16, 2007)
Maximize your company's participation in the 2007 ASLA Annual Meeting and EXPO by becoming a sponsor. It's a great way to raise your visibility and increase your booth traffic. Only signed EXPO exhibitors may become sponsors. There are 33 sponsorship opportunities in all this year, with several new ones being introduced for the first time. In addition to recognition specific to the sponsored event, all sponsors will receive the following general benefits:
- A feature article with photos on your company products/services and booth number in LAND Online, ASLA's e-newsletter (circulation 17,000+) prior to the meeting
- Recognition on ASLA's Annual Meeting web site with logo, booth number, and hotlink to company web site
- One full-page, 4-color ad in the on-site print program ($2,500 value)
Recognition with logo and booth number in the printed registration brochure (circulation 25,000), in Landscape Architecture magazine (circulation 21,000), on the Annual Meeting web site, in the on-site printed program, and on signage
Mailing list of pre-registered attendees two weeks prior to the Annual Meeting and mailing list of all attendees within 30 days after the Annual Meeting, in electronic format.
- Invitations to VIP receptions and events during the Annual Meeting
- Special seating and recognition at the three general sessions
Sponsor ribbons on name badges of all company representatives
- Right of first refusal on sponsored events for 2008 Annual Meeting & EXPO
2007 Sponsorship Opportunities:
ASLA Gala at the de Young Museum
Sponsored by Landscape Structures
Sunday evening's celebration set in Golden Gate Park at the newly reopened de Young Museum will stand out as one of the highlights of the 2007 meeting. This event is always the best attended of all ASLA Annual Meeting social events and this year will set a new record, as the de
Young has received worldwide acclaim for its architecture and landscape design (by Walter Hood, ASLA), as well as its collections. The Gala will feature gourmet food, live music, and children's educational entertainment. Guests will dine and dance on the sculpture garden terrace, tour the galleries at their leisure, shop at the museum stores, and experience one of the city's most spectacular views from the museum's glass walled observation tower.
General Sessions and Speakers $15,000 each
There are three (3) general session sponsorship opportunities in 2007. At each session, the ASLA president will introduce the sponsor to say a few words and introduce the featured speaker. The sponsor logo will be projected on the large AV screen behind the stage and highlighted in meeting printed materials, online, and on all signage. The sponsor may place marketing collateral on tables at the entrances to the general session, in addition to the other general sponsor benefits listed above.
Opening General Session, Saturday, October 6 SOLD
Focus on the Future: Growing the Landscape Architecture Profession through the ACE Mentor Program
Sponsored by Landscape Structures
According to the federal Bureau of Labor Statistics, landscape architecture is the fastest growing of all the design professions and demand for services is projected to expand an astonishing 18 to 26 percent by the year 2014. To meet this demand, the number of graduates from landscape architecture programs must grow by an average of six percent each year. Charles H. Thornton PhD, P.E., founder of the renowned ACE Mentor Program, will present how landscape architects can recruit students into the profession, using a time-tested curriculum that is already adding to the number of engineers, architects, and contractors across the U.S.
General Session, Sunday, October 7.
Headliners Panel: Ken Smith, Laurie Olin, Martha Schwartz, and Walter Hood
An inside look at four of today's biggest design headliners. The moderated discussion will address: influences that inform their work, including education, travel, mentors and muses, and design partners; approaching a new project; their design philosophy as it relates to the conference theme; working with plants; measuring success; what they feel has been their most important work to date; and aspirations and dreams-for their firms and for the profession at large. The audience may submit questions in writing for the moderator to ask at the end of the session.
Closing General Session, Monday, October 8 SOLD
An Inconvenient Truth: The Honorable Al Gore, Hon. ASLA
Sponsored by Landscape Structures
In 1992, ASLA presented soon-to-be Vice President Al Gore with the Olmsted Medal, the highest honor the Society may bestow upon an individual outside the profession of landscape architecture. It was only the third time the medal had been presented and this early honor turned out to be very prescient given Gore's steadfast environmental leadership, vision, and stewardship. His latest speaking tour and subsequent movie, An Inconvenient Truth, has educated millions on what we must do to address global warming and protect our planet for ourselves and for generations to come.
Inside the LA Studio Continuing Education Session Series - NEW! $15,000
Introduced at the 2006 Annual Meeting, the standing-room-only series of education sessions focusing on award-winning landscape architects and firms is back, featuring a new array of well-known names, as well as several favorites from last year. In addition to the general benefits listed above, the sponsor may serve as the session host to welcome everyone and introduce the moderator and speaker(s). Sponsors will receive special signage and may place marketing collateral at the back of the room on the handouts table. The following firms are confirmed to date and more are being added daily:
- Andrea Cochran and Associates, San Francisco
- Jeffrey K. Carbo Landscape Architects, Alexandria, Louisiana
- Design Workshop, Asheville, Aspen, Denver, Lake Tahoe, Salt Lake City, Santa Fe, Phoenix, and São Paolo
- Gustafson Guthrie Nichol Ltd, Seattle
- MESA, Dallas
- The Office of Cheryl Barton, San Francisco
- Peter Lindsay Schaudt Landscape Architecture, Chicago
- Peter Walker and Partners, Berkeley, California
- Robert Royston, FASLA, Mill Valley, California
- Rios Clementi Hale Studios, Los Angeles
- Sanchez & Maddux Inc., Palm Beach, Florida
- Sasaki Associates, Boston and San Francisco
- Steve Martino/Cactus City Design, Phoenix
- SWA Group, Sausalito, Laguna Beach, Houston, Dallas, San Francisco, Los Angeles, and Shanghai
- WRT, Coral Gables, Dallas, Lake Placid, New York City, Philadelphia, San Diego, and San Francisco
ASLA Awards Presentation Champagne Reception and Video
Sponsored by Landscape Forms
The presentation of professional and student awards will be highlighted by the premier of the 2007 Awards Video and followed by a champagne reception for all ASLA Annual Meeting attendees. The sponsor will be featured in the ASLA awards announcement news releases (professionals in April; students in September), in the awards video, on the luncheon ticket, and in the special awards printed program. The video will be posted on the ASLA web site for free downloading and a link will be sent to all ASLA members. The sponsor will be an honored guest at the awards reception and will offer the champagne toast, in addition to the other general sponsorship benefits listed above.
Official Meeting Bag
Sponsored by Firestone
All meeting attendees will receive an official meeting bag with the ASLA and the sponsor logo featured prominently on the front. This is one of the most visible sponsorship opportunities, as literally thousands of attendees will be sporting these bags throughout the meeting and well after they return home. The sponsor will also receive the general benefits listed above.
Closing Dinner and Presentation of ASLA Honors - NEW! $10,000 SOLD
ASLA presents its highest honors each year at the Closing Dinner, an elegant evening celebrating the end of a successful meeting. The program includes presentation of the Landscape Architecture Firm Award, the ASLA Design Medal, the ASLA Medal, the LaGasse Medals, the Olmsted Medal, the Community Service Award, the Medal of Excellence, the Jot D. Carpenter Teaching Medal, and the President's Medal. In addition to the general benefits listed above, the sponsor will be listed on the event ticket and the sponsor's logo will be featured on signage, on the napkins at the reception preceding the dinner, and at the beginning of the audio-visual presentation. The sponsor will be an honored guest at the event (two complimentary tickets) and will receive special seating and recognition during the program by the ASLA president. The sponsor will also be recognized on the printed program.
Council of Fellows Investiture Dinner and Video
Sponsored by L.M. Scofield
Among the most prestigious honors a landscape architect may attain during their career is to be named a Fellow of the ASLA. The annual Council of Fellows Investiture Dinner is a formal event recognizing the new class of inductees and highlighting their lifetime achievements in a video presentation. In addition to the general benefits listed above, the sponsor will be an honored guest at the event (two complimentary tickets) and will receive special seating and recognition during the program by the Chair of the Council of Fellows and during the video presentation. The sponsor will be listed on the event ticket and the sponsor's logo will also be featured on signage and in the special commemorative program.
Alumni Reunion -- NEW! $10,000
Attendee surveys reveal that one of the most anticipated events of the meeting is the annual Alumni Reunion, where each school hosts a designated area for alumni, faculty, and students to mix and mingle. All full registrants for the meeting may attend, placing it among the largest social events of the meeting. The sponsor will be an honored guest at the event and may greet attendees at the door, in addition to receiving the general benefits listed above. The sponsor logo will be featured on special signage and napkins and the sponsor may place marketing collateral on tables at the door.
EXPO Reception-- NEW!
Sponsored by RTF Turf Producers Association
This year, ASLA is committed to expanding EXPO hours and increasing traffic to exhibitor booths by hosting a reception on Saturday evening for all attendees. The sponsor will receive naming rights and will be recognized on special signage and napkins. Sponsor representatives will be honored guests at the reception and will be asked to make a toast over the public address system saluting our exhibitors and attendees.
EXPO Passport Game - NEW! $10,000
Back by popular demand, this popular-and fun-sweepstakes is a resounding success at driving traffic through the exhibits. As they depart the Opening General Session or enter the EXPO, attendees will receive one of five versions of an EXPO Passport. Each version of the passport includes the list of ASLA Corporate Member booths to visit and get "stamped." The sponsor's logo and booth number will be listed on all versions of the passport. Attendees will complete each passport for an entry into a drawing for fabulous prizes. In addition to the general sponsor benefits listed above, the sponsor will perform the drawing and will be prominently recognized during the announcement of winners.
Special Delivery of Landscape Architecture Magazine $10,000
According to the 2006 membership survey, ASLA members rank Landscape Architecture magazine as their most valuable member benefit. The October special show issue of Landscape Architecture magazine will be hand delivered to each attendee's hotel room prior to the EXPO opening. The sponsor logo and booth number will be prominently featured on the bag in which the magazine will be delivered. The sponsor's sample product or marketing collateral can be included in the bag as well. The sponsor will also receive the general benefits listed above.
Official Meeting Map $10,000 SOLD
To ensure all attendees take full advantage of our beautiful meeting location, they will be presented with a durable, pop-out map of San Francisco with all meeting venues highlighted. This is a keepsake item attendees will use time and time again during the meeting and will be sure to take home as a memento. The sponsor's name, logo, and booth number will be prominently featured on the official meeting map, as well as on the maps featured in the registration brochure and on-site program. The sponsor will also receive the other benefits listed above.
Badge Holders and Swipe Card
Sponsored by Deep Fork Tree Farm
Each attendee will receive a badge holder and swipe card with the sponsor name and logo prominently featured. This is among the most visible sponsorships available at the meeting, as attendees must wear their badge to gain entry to events and the swipe card to receive continuing education credit or to register with EXPO exhibitors for more information. The sponsor will also receive the other general benefits listed above.
Badge Lanyards $10,000
Sponsored by ValleyCrest Landscape Companies
Each attendee will receive a high-quality lanyard with which to wear their name badge on which the sponsor name and logo will be prominently featured. This is among the most visible sponsorships available for the meeting, as attendees must wear their badges to gain entry to events. The sponsor will also receive the other general benefits listed above.
Council of Fellows Investiture Reception
Sponsored by Landscape Structures
The sponsor will be recognized at the reception preceding the dinner honoring the Council of Fellows' new inductees and will be an honored guest during the dinner (two complimentary tickets) with special seating. The sponsor will be listed on the event ticket and the sponsor's logo will be on the napkins, in the evening's commemorative printed program, and on signage. The sponsor will also receive the other benefits listed above.
ASLA Cybercafe -- NEW!
Sponsored by VectorWorks by Nemetschek N.A.
Located strategically at the entrance to the EXPO hall, near education session rooms, the ASLA/ULI Bookstore, and registration, this highly trafficked area will serve as the internet business nerve center for attendees. Attendees may check email and leave electronic messages for other attendees. The cyber café will feature state of the art computer stations and each screen will default to sponsor's homepage. The sponsor will also receive special signage and the other benefits listed above.
EXPO Lunch Vouchers $7,500 each, $10,000 for both
Treat all the attendees to lunch! To help keep attendees in the EXPO hall, each registrant will receive a $10 voucher for each day-Saturday and Sunday-that may be used at any EXPO concession stand. Two sponsorships are available (Saturday and/or Sunday). Each sponsor will be recognized with special announcements over the public address system; the sponsor will be listed on the voucher and the sponsor's logo will be featured on napkins, and prominent signage. The sponsor will also receive the other benefits listed above.
Coffee Breaks & Refreshment Service $5,000 each, $12,500 for all three
Give everyone a special break! Specialty coffee, water, and sodas will be served throughout the EXPO and strategically stationed near education session rooms on Saturday, Sunday, and Monday. Three sponsorships are available (Saturday, Sunday, Monday). Each sponsor will be recognized with special announcements over the public address system and the sponsor logo will be featured on napkins and prominent signage. The sponsor will also receive the other benefits listed above.
Women in Leadership Reception - NEW! $5,000
Each year, ASLA celebrates the women leaders of the profession with a special reception. It is always one of the most anticipated events of the Annual Meeting. The sponsor will be recognized during the reception and the sponsor logo will be featured in special signage and on napkins. The sponsor will also receive the other benefits listed above.
Client Roundtables - NEW! $5,000 each
This year, ASLA is pleased to announce a brand new series of education sessions devoted to hearing from the largest four client groups for landscape architecture services, according to the ASLA 2006 National Salary and Business Indicators Survey. What trends do they see in design and construction that will affect the landscape architecture profession? How do they select and use landscape architects? How does landscape design inform and improve their projects? These and other questions will be addressed in moderated sessions by four- and five-person panels. The sponsor will be the Session Host for their roundtable, introducing the moderator and speakers, and may place marketing collateral at the back of the room on the handouts table. The sponsor logo will be featured on special signage. The sponsor will also receive the general benefits listed above.
- Developers Roundtable: Developers are the largest
client group overall for the profession and many consider landscape
architects their prime partners in a project's success. Sponsored
by Florence Manufacturing SOLD
- Mayors Roundtable: Municipalities are the second largest
client group for the landscape architecture profession and mayors
are their cities' chief designer. Sponsored by Bay-Friendly
- Architects Roundtable: Architects are the third largest
client group overall for the profession and more are hiring landscape
architects at the beginning of projects. Sponsored by EDAW,
- Homebuilders Roundtable: Homebuilders and single family clients are the fourth largest client group for the profession overall. Sponsored by Jensen Landscape & Construction Company SOLD
Media Roundtables - NEW! $5,000 each
Key consumer and industry media representatives will participate in a series of Media Roundtables to discuss what trends they are seeing in planning and design, how they select topics and projects to cover, what their editorial calendars for 2008 look like, and the best way to contact them to get coverage. Each roundtable sponsor will be the Session Host for their roundtable, introducing the moderator and speakers, and may place marketing collateral at the back of the room on the handouts table. The sponsor logo will be featured on special signage.
- Industry Media Roundtable: Architectural Record,
Landscape Architecture, Planning, Multi-Family Housing
Trends, Architect, confirmed. Also invited: Engineering
News-Record. Sponsored by The Care of Trees SOLD
- Green Media Roundtable: Metropolis and Green Source
confirmed. Also invited: Environmental Building News and Environmental
Design + Construction.
- Consumer Media Roundtable: House & Garden, Garden
Design, Cooking Light, Cottage Living confirmed.
Also invited: Better Homes & Gardens, House Beautiful,
Metropolitan Home, and Southern Living.
- National Newspapers Roundtable: The San Francisco Chronicle,
The Miami Herald, and The Los Angeles Times, confirmed.
Also invited: The Chicago Tribune, The New York Times,
The Wall Street Journal, and The Washington Post.
- New Media Roundtable: ArchNewsNow, Archinect, and The Dirt; confirmed. Also invited: Land + Living and Pruned.
Host Chapter National Leaders Reception - NEW! $5,000
Join the ASLA Northern California Chapter at the beautiful University Club atop Nob Hill as they welcome the national leaders of the profession from across the country to San Francisco. Members of the national Board of Trustees and Chapter Presidents will meet on Thursday, October 4, and the Host Chapter National Leaders Reception from 6:30-8:30 will officially kick off the Annual Meeting festivities. This exclusive event is by invitation only and will feature a fully hosted bar and delicious food. It's just a short walk or cable car ride away from the headquarters hotel. The sponsor will be an honored guest at the event, will receive two complimentary tickets, and will be recognized during the reception. The sponsor will be listed on the invitation and voucher and may post an easel display and promotional material at the ground floor entrance or upper lobby.
Want to become a sponsor? Complete the 2007 ASLA Sponsorship Agreement Form (doc) and return to reserve your event today. Contact Ann Looper today at 202-216-2369 or email firstname.lastname@example.org for further details on sponsorship.