News we dig from the world of landscape architecture and beyond.
ASLA Home  |  Member Page  |  Products & Services  |  News Room & Publications  |  Calendar  |  Government Affairs

 

How Architecture Firms Name Themselves


This week Slate.com's architecture critic, Witold Rybczynski, Hon. ASLA, has an interesting piece on the history of naming architecture firms. The Dirt is glad that Witold mentions the most noticeable trend: the "+" replacing the ampersand "among the smart set." If you're just setting out with your own firm or just dreaming about it, give the whole article a read. And to add in two cents, make sure to check that the web address that matches your firm name is still available!

U.S. News Best Careers 2007: Landscape Architect

It's that time of year to feel good about what you do - if you're a landscape architect. U.S. News & World Report (once again) names the profession as being among the best.

They also find an excellent example of one, Laurie Olin, FASLA, to explain why. And when someone comes by a completed project and says, "wasn't it always like this?" the Zen master pays no mind. "Nothing is more exciting than going to a site that is under construction, and then going back to see people use it," he says.

Look for related links at the end of the article. The summary suggests, "To be content in this career, it helps if you're an avid environmentalist and can tolerate the often labyrinthine approvals process."



 
ASLA Home  |  Member Page  |  Products & Services  |  News Room & Publications  |  Calendar  |  Government Affairs