Advertising Rates and Specifications

 

4-color

width x depth

1x

3x

6x

9x

12x

24x

Full page spread (bleed)

18.25” x 10.75”

$9,800

$9,200

$8,530

$7,840

$7,450

$7,087

Full page spread (non bleed)

18” x 10.5”

9,800

9,200

8,530

7,840

7,450

7,087

Full page (bleed)*

9.25” x 10.75”

4,900

4,600

4,270

3,930

3,730

3,544

Full page (non bleed)*

9” x 10.5”

4,900

4,600

4,270

3,930

3,730

3,544

2/3 page vertical

5.3” x 9.25”

4,160

3,920

3,630

3,330

3,170

3,012

1/2 page spread

17.25” x 4.5”

6,180

5,810

5,380

4,940

4,700

4,465

1/2 page horizontal

8” x 4.5”

3,150

2,960

2,740

2,520

2,390

2,271

1/3 page square

5.3” x 4.5”

2,400

2,260

2,100

1,930

1,830

1,739

1/3 page vertical

2.6” x 9.25”

2,400

2,260

2,100

1,930

1,830

1,739

1/4 page

4” x 4.5”

1,800

1,700

1,580

1,450

1,370

1,302

*Suggested live area: 8.75” x 10.25”

Covers

Trim size

bleed size

1x

3x

6x

9x

12x

24x

C4

9” x 10.5”

9.25” x 10.75”

$6,370

$6,090

$5,910

$5,760

$5,610

$5,330

C2

9” x 10.5”

9.25” x 10.75”

5,500

5,190

5,030

4,890

4,640

4,408

C3

9” x 10.5”

9.25” x 10.75”

5,350

5,040

4,900

4,750

4,520

4,294

Earned Frequency Rate: Frequency rates are determined by the number of insertions appearing within a 12-month period from the date of the first insertion. Advertising schedules composed of mixed space units are entitled to a frequency rate for each unit. The minimum rate holder size is 1/4 page.

Buyer's Guide Ads

4-color

width x depth

1x

6x

12x

24x

2"

2” x 4.5”

$650

$550

$475

$440

1/4 page

4” x 4.5”

1,430

1,290

860

830

Product Directory Specifications