| 2008 Charge Sheet
Public Relations Advisory Committee
|
|
Date established: |
1989 |
Established by: |
Board of Trustees |
Chair appointed by: |
President |
Length of term: |
One year |
Members appointed by: |
President |
Number of members: |
Twelve to fifteen |
| |
Current Members and Organizational Characteristics
|
Public Relations Advisory Committee
|
Appointment |
|
Chair |
Melissa
Evans |
10/09/07-10/06/08 |
Members |
Brian Dougherty |
10/09/07-10/06/08 |
|
Stephen Ibendahl |
10/09/07-10/06/08 |
|
Scott Siefker |
10/09/07-10/06/08 |
|
Janet Meisel-Burns |
10/09/07-10/06/08 |
|
Frank Varro |
10/09/07-10/06/08 |
|
Charlene LeBleu |
10/09/07-10/06/08 |
|
Aris Stalis |
10/09/07-10/06/08 |
|
Greg Hauser |
10/09/07-10/06/08 |
|
Ed Czyscon |
10/09/07-10/06/08 |
Ex officio: CPC Chair Designate |
Ellen Stewart |
10/09/07-10/06/08 |
PR Online Subcommittee |
|
|
Chair |
Liz Birkholz |
10/09/07-10/06/08 |
Members |
Jeff Sargent |
10/09/07-10/06/08 |
|
Randy Phillips |
10/09/07-10/06/08 |
|
Michael Murray |
10/09/07-10/06/08 |
| ExCom Liaisons, Vice
President
and Immediate Past President
Staff Liaisons, Managers
Committee Advisor, Director |
Tom
Tavella
Pat Caughey
Jim Lapides
Jared Green
Terry Poltrack |
Charge and Responsibility
Advise the public relations staff on development and implementation
of media relations strategies, publicity materials, and outreach
activities for the Society on both a national and grassroots level;
assist in identifying members who have expertise in various market
sectors and types of practice to serve as qualified spokespersons
to represent the profession to the media; assist in the formulation
of strategic communication plans for ASLA policies and programs
and the development of internal, issue-oriented national and chapter
public relations efforts; suggest opportunities to generate positive
coverage of the profession; and regularly evaluate ASLA’s
publicity efforts.
Review and recommend improvements to ASLA’s web resources
and electronic communications (including LAND Online, The Dirt,
other e-newsletters, product sales, and online services) to better
serve targeted audiences: landscape architects, students, allied
design and construction professionals, the general public, and the
media.
Reporting
Reports on committee activity are included in the Program and Operations
Reports prepared quarterly for the Board of Trustees by the executive
vice president and staff liaisons. |
