Why Firm Leaders Can’t Afford to Miss This Year’s Meeting
A message from James D. Burnett, FASLA

 James D. Burnett, FASLA

As a member of the ASLA Annual Meeting Education Advisory Committee and as a firm owner, I want to encourage you to attend the 2012 Annual Meeting and EXPO, September 28–October 1 in Phoenix. Whether we are climbing out of the recession or still running in place, no one can argue that it’s a new landscape architecture market out there. We’ve assembled an all-star faculty to help firm leaders become better managers and marketers, hone our presentation skills, get our projects funded, identify new markets for our firms, leverage social media, and much more:     

Spreading the Word: Working in Brazil, India, and Asia
How Louisville Leveraged Federal Health Dollars for Landscape Architecture
Writing as Design: How Landscape Architects Can Sharpen Their Writing
Small Firm, Big Risks: Managing Relationships, Resources, and Risks in the New Economy
Beyond PowerPoint and Fly-Throughs: Communicating Landscape Architecture with Video
Shaping the Public Realm Through Public Service
The Evolution of an Award-Winning Design Office
The One-Man Show: Behind the True Small Firm
Environmental Illustration, Simulation, and Parametrics in Landscape Architecture
Design Competitions: Why We Bother
Lost in Translation: Cultural Case Studies for an International Design Practice
Small Business Roundtable: Beating the Odds and Surviving to Tell the Tale
Update: Redfields to Greenfields—Rebuilding Communities from Dead Malls and Insolvent Banks
Social Media and Crowdsourcing in Planning and Design
CEO Roundtable: Challenges and Opportunities for Large Firms in the Global Market
Working Outside the Box: New Trends in Employment and LA Business Models
Making a Sequel: Ownership Transition in the New World
Assessing the Performance of Landscape Projects
But Does It Actually Work? Performance-Based Construction Administration  
Project Risk Management: New Obstacles to Consider 
3-D Modeling in 2012: A Year in Review and a Look to the Future 
Getting to the 99%: Tools for Innovating the Usual Public Meeting.
In addition, there are more than 100 other sessions on design, products and materials, ratings systems, case studies, and much more to choose from and earn up to 21 Professional Development Hours—not to mention the networking opportunities that will abound at the largest gathering of landscape architects in the world.

Whether you are a firm principal or aspire to become one, the ASLA Annual Meeting is a great value, and it’s even tax deductible.* Register by July 6 for the lowest registration fees and ticket prices.

I hope to see you in Phoenix.


James D. Burnett, FASLA
Founder and Principal
The Office of James Burnett
Houston and Solana Beach, California

* Costs for attending the Annual Meeting and EXPO are tax deductible as allowed by law. Check with your tax professional for more information. 


Karen T. Grajales
Manager, Public Relations 
tel: 1-202-216-2371

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