Education Sessions

90-minute education sessions will be offered from Friday through Monday. Each session is 1.5 professional development hours (PDH). Unless otherwise noted, the instruction level of the education sessions will be Intermediate to Advanced, appropriate for an experienced, professional audience. All sessions take place at Lakeside Center at McCormick Place.  Programs and speakers are subject to change.

Monday 8:00–9:30

Marketing Boot Camp: Getting Into Shape for the
New Economy

1.5 PDH, Registered with LACES/non-HSW

Until recently, landscape architects had enjoyed a long period of economic prosperity. Work was plentiful for so long that many firms discontinued active marketing efforts and younger firms never needed to develop a strong marketing strategy. This program will help build your firm’s marketing muscle quickly, cover the fundamentals of identifying good sales opportunities to keep your pipeline full, and provide specific direction for winning work.

Learning objectives:

  • Brush up on marketing skills you may not have needed for a while
  • Learn new techniques for building a strong marketing strategy
  • Study how to identify good sales opportunities.

Featured speakers: Scott E. Mickle, CPSM, LandDesign       
Sponsored by the Society for Marketing Professional Services (SMPS)


Stormwater Design and the Landscape Architect
1.5 PDH, Registered with LACES/HSW, FL

The stormwater management trend has been moving towards sustainable design practices. All too often, the innovative work of landscape architects is stopped short by regulations, ordinances, or individuals deeming that landscape architects are unqualified to perform this work. Learn about the pioneering role landscape architects have played in advancing stormwater management and explore strategies for collaboration with policymakers and other design professions to ensure landscape architects are proactively shaping stormwater management solutions into the future.

Learning objectives:

  • Understand the historic, current, and future roles of landscape architecture practices for stormwater design and management 
  • Learn strategies for stormwater design and management in collaboration with municipal leaders and other design professionals, including areas of overlapping practice
  • Learn about one community’s proactive approach toward collaboration and advocacy to establish and defend the "right to practice" stormwater design and management by landscape architects 

Featured speakers: Dana N. Brown, ASLA, AICP, LEED AP, BROWN+DANOS Landdesign, Inc.; Bruce Ferguson, FASLA, University of Georgia; Suzanne Malec-McKenna, City of Chicago


Designing Meadows and Natural Lawns
1.5 PDH, Registered with LACES/HSW, FL

Designing meadows and natural lawns represents an exciting new direction in the world of landscape design. This session will help landscape architects understand how to create grass ecologies and will display successful meadow plantings from around the country. It will also expose designers to the amazing remnant native grasslands that still exist in North America and help designers understand how to translate these natural environments into a sustainable built landscape.

Learning objectives:

  • Gain greater understanding of how grasses grow in nature and the different types of grass ecology in the U.S.
  • Learn how to create meadows and natural lawns through discussion of the latest grasses and grass-like plants on the scene and planting procedures
  • Understand how designed meadows and grass ecologies can be applied to bioswales and green roofs

Featured speakers: John P. Greenlee, Greenlee Nursery   


Play Spaces: Using Custom Design to Create a Sense of Place
1.5 PDH, Registered with LACES/HSW, AICP, FL

There are play spaces—then there are play spaces! You know them. They are the ones with the stories, the ones that look different from the rest. They pull you in, make you feel good, and help you learn something new about your environment. In this session, participants will learn how two specific play projects convey stories of local ecological, geological, and historical precedents, while being interactive and lots of fun for kids. 

Learning objectives:

  • Understand the significance of placemaking in the design of play and gathering spaces
  • Learn how two specific projects drew cultural, geological, and historical significance from the environment and community to create meaningful gathering and play spaces
  • Learn about experiential education for children and families to connect with and teach the next generation a respect for social history and regional ecology

Featured speakers: Steven King, FASLA, Landscape Structures, Inc.; Stephen Shurson, ASLA, Three Rivers Park District; Jeffrey T. Velasquez, ASLA, J2 Engineering & Environmental Design    


Sustainability for Cities: The STAR Community Index
1.5 PDH, Registered with LACES/non-HSW, AIA, AICP, FL

This session will introduce the STAR Community Index, a national, consensus-based framework for gauging the sustainability and livability of U.S. communities. STAR will launch by 2010, and currently is being developed by ICLEI-Local Governments for Sustainability, the U.S. Green Building Council, and the Center for American Progress. Much as LEED transformed the building industry, STAR will transform the way local governments set priorities, implement sustainability policies and practices, and measure and “certify” their results.

Learning objectives:

  • Learn about development of the STAR Community Index, in which ASLA is a participant.
  • Examine "first draft" credits that relate specifically to the built environment: e.g. "Protect natural resources" or "Build compact communities" 
  • Share input and advice about how the draft credits can be improved 

Featured speakers: Douglas Farr, Farr Associates; Amy Malick, ICLEI-Local Governments for Sustainability; Brice J. Maryman, ASLA, LEED AP, SvR Design Company 


Lessons Learned: Building Information Modeling (BIM) in Landscape Architecture
1.5 PDH, Registered with LACES/HSW, FL

The one given in the world of landscape architecture is that change is inevitable. We work with a palette that is constantly changing, and the issues that we are asked to address are becoming more complex and more intertwined. Different design, planning, and construction disciplines are working together on many projects, and one tool that they are adopting to address these issues is Building Information Modeling (BIM).

Learning objectives:

  • Gain an overview of BIM basics 
  • Explore how BIM is applied in landscape architecture and the design process 
  • Examine how BIM has been used on selected design and planning projects, and review the lessons learned

Featured speakers: Karen Janosky, ASLA, Mithun; Tom Jones; James L. Sipes, ASLA, EDAW AECOM


Project Budgets and Sustainability: Thinking Like a Client in a Difficult Economy
1.5 PDH, Registered with LACES/non-HSW, FL

In difficult economic times, it is critical to understand how agencies and institutions budget for planning, design, construction, and maintenance of capital facilities. Sustainability, while sometimes seen as an added expense, can actually benefit tight budgets. This session will teach the core principles of project funding and demonstrate how sustainable design principles can support these principles for a more strategic and value-added process.

Learning objectives:

  • Understand the budgeting and cash flow principles that government agencies and institutions use when planning capital projects and maintenance budgets 
  • Learn how sustainable design principles can help enhance and broaden traditional funding processes, both capital and operating 
  • Learn how to develop your services as a value-added component of funding processes. 

Featured speakers: Kevin Burke, Affiliate ASLA, Atlanta Beltline Inc.; Linda Jonash, Rose Fitzgerald Kennedy Greenway Conservancy; Nancy J. Stack, ASLA, and Thomas R. Doolittle, ASLA, Gilbane Building Company 


Shaping Cultural Landscapes: Linking Institutions and People
1.5 PDH, Registered with LACES/HSW, AICP, FL

At a time when so many museums are being transformed by signature architectural expansions, the landscape has taken on additional pressure as a mediator between the institution and its public. The landscape serves as a key component of the museum’s mission and its economic and cultural sustainability. This session will demonstrate that institutions face complex choices about how they develop their landscapes and will highlight the landscape architect’s role in focusing institutional leaders on these issues. 

Learning objectives:

  • Learn how landscape increasingly plays an integral role in the public/educational mission of museums and cultural institutions
  • Understand how landscape architects can help shape the relationship between institutions and the community, integrate landscapes into larger patterns of cultural tourism, and recognize the potential of landscapes as economic drivers 
  • Recognize the value of landscape architecture services to cultural institutions

Featured speakers: Lisa Green, Sterling and Francine Clark Art Institute;Rodrigo Abela , Gustafson Guthrie Nichol Ltd.; Eric Kramer, ASLA, Reed Hilderbrand; Debra Nauta-Rodriguez, AIA, Smithsonian Institution 

Today's Job Market: Current Trends and Perceptions in the Hiring Process
1.5 PDH, Registered with LACES/non-HSW

The results of a new survey gauging current trends and perceptions in the hiring process may surprise you. Is there a gap between the expectations of potential employers and potential employees? What skills are employers looking for, and how can you communicate those skills? Are generational differences at play in the process? This fast-paced, interactive session promises to provide direct insight into the myths and realities of how employers decide whom they will hire. 

Learning objectives:

  • Learn the results of a new survey by ASLA's Emerging Professionals Committee that gauges current trends and perceptions in the hiring process 
  • Study the skills that professionals value the highest, as well as the most appropriate ways to communicate those skills through resumes, portfolios, and interviews 
  • Learn the Top 10 “Do’s" and "Don’ts" of the hiring process, so you will be better positioned in today's competitive job market. 
Featured speakers: Pamela Blough, ASLA, PM Blough, Inc; Mark Dawson, ASLA, Sasaki Associates; Gregory Miller, ASLA, Morrow Reardon Wilkinson Miller Ltd.; Susan M. Hatchell, FASLA, Susan Hatchell Landscape Architecture, PLLC

Early Deadline

July 9, 2009

Advance Deadline

August 14, 2009


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